Purpose of Music Video's In this report, I am going to be talking about the purpose of music videos. As a part of this, I will be mentioning 'where do people watch/consume music videos and if it has changed in the past years'. Furthermore, I will be talking about 'how music videos have increased the income for the record company' In this section of my report I will be mentioning an artist who has their own record label and therefore benefits directly. To finish off my report I will be analysing how music videos are used to promote a particular song, the artist's album, a new artist or promotion of an artist's change in musical direction or image and a synergy with another media sector. For my summary of my report, I will be talking about different artists and record labels, such as major labels, independent record companies and artists who release their products with no industry support. 1. Where do people watch/consume music videos today? How h